Blue Square Concepts Explain Their Love of Philadelphia
Few cities in the United States are more entrenched in history than Philadelphia. This is a huge part of the reason why Blue Square Concepts direct marketing group is thrilled to be literally making history in a city built on a foundation of history.
“Everywhere you look there is something that speaks of the many struggles the United States went through to gain autonomy,” says Blue Square Concepts’ managing director. “From the famous Liberty Bell to Independence Hall, relics from the past bring to mind what it means to be a pioneer for progress.”
Even though thousands of tourists flock to see where the Declaration of Independence was signed and to view the famous cracked Liberty Bell, there are even newer ‘historical moments’ that attract attention wherever you turn.
As the managing director notes, “Just look at how famous the Philly Cheesesteak has become! Although there is some amount of dispute as to whether or not Pat and Harry Olivieri really created the first Cheesesteak sandwich at their hot dog stand in South Philly, the ‘brand’ has stuck for the better part of a century. Even so, there is no dispute the world-famous Philly Cheesesteak saw its genesis in Philadelphia.”
When it comes to building brand and helping their clients gain a bigger portion of the market share, Blue Square Concepts know that the right strategy can be effective. They look at how cheesesteaks, anywhere in the US and in some parts of the world are called “Philly Cheesesteaks.” A large part of the reason for that is the marketing that was done throughout the years.
“We love living and working in Philadelphia,” Blue Square Concepts’ manager said. “Not only is it the fifth largest city in the US by population, but there is constant inspiration around us. Just look at the Rocky Steps, all 72 of them, leading up to the Philadelphia Museum of Art. They became famous because of the Oscar winning Rocky films.”
Direct marketers understand that consumers love their ‘associations.’ When meeting with consumers to build brand for their clients, Blue Square Concepts know that association is the biggest part of the process. Brand is all about identifying with a company’s product and that’s the inspiration the Rocky Steps provides. It’s about taking an otherwise ordinary stairway and turning it into a national landmark through major exposure. If that isn’t marketing at its best, what is?